Last week I read that Linden Lab, the creator of Second Life, laid off 30 per cent of its staff and replaced its CEO. Now I’m not sure how many of you have an account or have even experienced Second Life but I’ve personally never been able to establish much meaningful one-on-one contact there (unless you really think being assailed by half- or fully-naked people sporting studded dog collars meaningful) let alone community.
I used to hang around in the Autodesk virtual AU pavilion for many hours without as much as a teleported blip appearing in the space. Not surprisingly, Autodesk stopped supporting this virtual infrastructure a while back. Judging by the Linden Lab announcement, other companies are also voting themselves off the island.
It’s an interesting concept and it has quite a lot of advantages: you can become younger and thinner and infinitely cooler depending on your avatar.
And depending on how many Linden virtual guilders you want to expend real dollars on, you can also become much hipper. As you can see from my avatar’s unkempt appearance, I settled for some cheap stone-washed baggies and effected a pre-war Berlin, modish, intelligentsia black t-shirt. (As an early adopter many moons ago, I had to accept a system-chosen last name.)
At first blush, this environment would seem a shoe-in success for a community environment: it definitely has the cool factor; avatars afford some indication of character and interest while not having to reveal all; it continues the metaphor of a physical meeting place; it allows voice as well as IM communication; as well as all the content sharing features of any online community site; it is an immersive and engaging 3D environment; everything we were asking for.
So why has it not been a runaway success? Why is not the defacto environment social interaction?
My own feeling is that the environment was and still is not ready for prime time. For one thing, it’s still too clunky to move around in: I still find myself sailing over territories and have to slowly treck back to where I was trying to get to, or I find myself on the wrong side of a wall, and so on. Document/video/PPT sharing was not that easy. Threaded conversations and multiple threaded conversations were not that easy to have. It was not possible to post and have people comment and then return to comment on the comments. No wonder that Facebook is the de factor environment for online social interaction.
What has been your experience in this or similar environment? Did you or do you enjoy your time in Second Life?

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ALthough I've never had any interest in Second Life I do see potential in it. You're right though that Second Life is a little to progressive for most people.
I do have a contact at a large oil company (not BP lol!) who found a way of importing 3D (AutoCAD) models of oil drilling platforms in to Second Life. This way he walk on that platform and check its design while at the same time he can save a lot of money because he doesn't need to travel to the platform first. And you can imagine that - as he's taking care of 50 platforms - that saves A LOT of money.
Clever use of Second Life. Shame they're restructuring ...
Posted by: Haroldkip | 07/08/2010 at 03:37 AM
ALthough I've never had any interest in Second Life I do see potential in it. You're right though that Second Life is a little to progressive for most people.
I do have a contact at a large oil company (not BP lol!) who found a way of importing 3D (AutoCAD) models of oil drilling platforms in to Second Life. This way he walk on that platform and check its design while at the same time he can save a lof of money because he doesn't need to travel to the platform first. And you can imagine that - as he's taking care of 50 platforms - that saves A LOT of money.
Clever use of Second Life. Shame they're restructuring ...
Posted by: Haroldkip | 07/08/2010 at 03:37 AM
Harold - thanks for the comments. That's a great example. I understood that it was not very easy to get models into 2nd Life but it sounds like he solved that problem!
Thanks again.
Ray
Posted by: Ray Eisenberg | 07/08/2010 at 02:49 PM
Well, I tried Second Life ages ago, when it's just started and found it very boring. There's no purpose for being there. The world of warcraft, for instance, uses quests as a way to motivate users. (Among other things, of course) As adults many of us tend to be goal-driven, and prefer achieving something even as we play. Can't see what Second Life's got on offer which is of any value...
Posted by: Sophia_5 | 07/09/2010 at 08:40 AM